Stop Smoking Service Manager
Leicester City Council
Louise Ross is the Stop Smoking Service Manager for Leicester City. She has worked in smoking cessation and tobacco control for thirteen years. Previously she had managed a large care home for people with learning disabilities for almost 30 years, and this career change, an opportunity that disproves the theory that one needs a life-plan to be happy, has been a fantastic opportunity to influence people’s health for the better.
Initially suspicious of e-cigs, her epiphany moment happened at the 2013 E-Cigarette Summit (around lunchtime), and since then she has been a committed advocate of listening to what the general public, and Stop service users in particular, are saying about their experiences of vaping.
Competing Interest Louise has not personally received any funding from external sources but Leicester Stop Smoking Service has received contributions from GSK, Pfizer, Johnson & Johnson for example in terms of training lunches for Level 2 advisors.
Louise Ross will be speaking at:
- 17:00 - 17:25
The challenges and achievements of advocating for e-cigarettes – a service provider’s journey from sceptic to advocate
- 15:55 - 16:10
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