• The 7th annual UK E-Cigarette Summit will take place on Thursday 14th November 2019 at The Royal Society, London

Anatomy of a disruption

14:00 - 14:15

‘Alternative nicotine delivery systems’ are disruptive. Snus is well advanced in the creative destruction of smoking in Scandinavia. But the big prize is to generalise this experience through vaping and heated tobacco products. The key disruptor is an energy technology – the battery. The critical distinction in public health and consumer policy is not tobacco versus non-tobacco, nor is it novel versus established technologies. It is combustion versus non-combustion. As with all disruptions, many interests and incumbents are threatened – and the enemies of innovation are rich, ruthless and on the offensive.


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