Anatomy of a disruption
14:00 - 14:15
Industry, Policy and Regulation
‘Alternative nicotine delivery systems’ are disruptive. Snus is well advanced in the creative destruction of smoking in Scandinavia. But the big prize is to generalise this experience through vaping and heated tobacco products. The key disruptor is an energy technology – the battery. The critical distinction in public health and consumer policy is not tobacco versus non-tobacco, nor is it novel versus established technologies. It is combustion versus non-combustion. As with all disruptions, many interests and incumbents are threatened – and the enemies of innovation are rich, ruthless and on the offensive.
- Clive Bates Director - Counterfactual Consulting Ltd
« Back to previous page