• The 6th annual E-Cigarette Summit will take place on Thursday 15th November 2018 at The Royal Society, London
  • The 2017 speaker videos are now available on the "Resources" page
  • The 2nd US E-Cigarette Summit will take place in Washington 30th April 2018

Striking the balance in communicating risks and benefits

12:15 - 12:30

One of the perennial topics in tobacco harm reduction debates is how to communicate the benefits of reduced risk products for current smokers while protecting youth. Following the FDA announcement which suggests the USA is suffering from a significant upsurge in youth uptake, this session will explore why the same hasn’t been seen in the UK in context of different regulatory and policy positions.  In particular the presentation will discuss: differences in how youth use is measured in UK and USA surveillance systems: youth perceptions of vaping and smoking in the UK; the role of flavours in the context of youth and adult use; possible regulatory explanations for reported differences between the UK and USA in youth uptake; and how risk communication and promotion needs to balance concerns about youth uptake while still reaching adult smokers.


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