• The 7th annual UK E-Cigarette Summit will take place on Thursday 14th November 2019 at The Royal Society, London

The long-time Scandinavian experience with snus – tobacco harm reduction in the real world

09:45 - 10:00

It is difficult for us in tobacco control to realize that snus, e-cigarettes and heat-not-burn products may have greater potential to make smoking obsolete than the regulations we have spent a lifetime fighting for.

Still, evidence from Norway and Sweden – where snus has been available for decades – suggest that snus has reduced smoking initiation among youth, increased smoking cessation among established smokers and halved smoking intensity among dual users.

The combined numbers who have i) quit smoking for snus, ii) reduced smoking intensity by snus, iii) picked up snus instead of cigarettes, have outnumbered iv) snus users who otherwise would have been tobacco-free.

It is time for us in tobacco control to accept that health gains from smoking cessation, smoking reduction and smoking substitution produced by snus, have more than out-weighed the marginal health loss in the fraction of never-smokers taking up snus.


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