• The 7th annual UK E-Cigarette Summit will take place on Thursday 14th November 2019 at The Royal Society, London

Perceptions & Misperceptions: Communication has become a battleground

16:20 - 16:35

The most harmful misperception about vaping is the inaccuracy of public, including smokers, understanding of the potential risks of vaping compared to the known risks of smoking. The fact that this and many other issues have been allowed and even encouraged to propagate has created a battleground which threatens to undermine the public trust in public health.  Any legislator will tell you that the best laws and regulations are those which the public support because they believe it will improve their lives. But what happens when public health policy appears designed to harm, obfuscate or mislead them?  In the digital age people are more equipped than ever before to scrutinise the actions of public health authorities and disseminate alternative views.  “Because we’re experts and we said so” is no longer an acceptable or sustainable argument.


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