• The 6th annual E-Cigarette Summit will take place on Thursday 15th November 2018 at The Royal Society, London
  • The 2017 speaker videos are now available on the "Resources" page
  • The 2nd US E-Cigarette Summit will take place in Washington 30th April 2018

Panel Q&A: Communicating absolute and relative risks

12:30 - 12:50

  • How do we discuss unknowns, without deterring use?
  • Are experts communicating relative risks appropriately and/or effectively?
    How do we frame messaging to present a balanced picture of the evidence to the public and regulators?


« Back to previous page