• The 7th annual UK E-Cigarette Summit will take place on Thursday 14th November 2019 at The Royal Society, London

Panel Q&A: Communicating absolute and relative risks

12:25 - 12:50

  • How do we discuss unknowns, without deterring use?
  • Are experts communicating relative risks appropriately and/or effectively?
    How do we frame messaging to present a balanced picture of the evidence to the public and regulators?


  • Peter Hajek Professor of Clinical Psychology - Queen Mary University of London
  • Prof Nancy Rigotti Director, Tobacco Research & Treatment Center - Massachusetts General Hospital, Boston
  • Professor Robert West Professor of Health Psychology - Dep't of Behavioural Science and Health,UCL
  • Dr Lion Shahab Associate Professor - University College London (UCL)
  • Dr Konstantinos Farsalinos M.D Research Fellow - Onassis Cardiac Surgery Greece, Department of Pharmacology, University of Patras, Greece

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