• Full programme and speaker line-up announced for 7th annual UK E-Cigarette Summit on Thursday 14th November 2019 at The Royal Society, London

‘I had given up giving up’ – how smokers have reacted to a new gateway out of smoking

13:35 - 13:50

Louise Ross draws on her experience as a Stop Smoking Service manager to illustrate the effect that tobacco harm reduction can have on individuals and whole families, many of whom thought they would probably smoke forever. Louise encourages people who have switched from smoking to vaping to tell their healthcare worker too, to change resistant mindsets and undo the harm that professional prejudice can cause. This session will also consider what message current regulation sends to consumers and would-be switchers?


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