Fixing the broken and lawless tobacco and nicotine market

This presentation will outline the radical and non-incremental reform overhaul that is necessary to fix America’s broken and increasingly lawless tobacco and nicotine market. Marginal changes will not cut it, but is a deeper reform agenda possible under the existing Tobacco Control Act. It is not only possible but necessary and urgent. In my view, the much-admired 2017 Comprehensive Plan is not for purpose and never was; the incoming FDA leadership needs a new 2025 Comprehensive Plan based on realistic, deliverable policies and an unswerving commitment to reduce disease and death as deeply and rapidly as possible.