Closing Keynote: Finding a path forward during disruption

On the heels of remarkable progress in reducing cigarette smoking, we face potential threats to continued success. These threats are multifaceted and multisectorial, and we are now in an era of volatility and disruption. In the face of this shifting landscape, our familiar strategies and instincts may need to be rethought. This presentation will explore what core strategies we may need to change, which ones stay true, and a potential path forward. Both the tobacco marketplace and the context of regulation in the U.S. are changing. Thus, as scientists and a field dedicated to reducing the tremendous toll from combustible tobacco use, we need to adapt and mobilize to meet these new challenges. This presentation will highlight pillars of an approach for moving forward.