An update on the CAP and BCAP consultation on e-cigarette advertisers and health claims
14:10 - 14:20
Industry, Policy and Regulation
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) has recently concluded a consultation on removing the current ban on electronic cigarette advertisers making health claims, following a call for evidence last year. This session will outline some of the issues covered in that consultation and the next steps as well as looking at the wider advertising picture.
- Robert Morrison Senior Regulatory Policy Executive - Committee of Advertising Practice
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