Vaper - Board Member
New Nicotine Alliance
Since leaving school ‘a very long time ago’ Sarah Jakes has worked in the shipping industry, the foreign exchange market and now runs her own business in property management.
A smoker of some 35 years Sarah switched to vaping in April 2013, only to find that the choice of this safer alternative for smokers was under threat from excessive and ill founded regulation. Having joined forces with other consumers in the battle against over regulation in the EU parliament Sarah is convinced that a better understanding of e-cigarettes and other harm reduced products among key influencers and decision makers is required if these products are ever to reach their full potential for public health gains.
Sarah Jakes will be speaking at:
Panel Discussion and Q&A – Communicating Research & Evidence, How do you convey the relative risks of smoking and e-cigarettes based on what is currently known about them?
- 10:25 - 10:45
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